Book (early) to avoid disappointment
Write This Way
Start with a question. End up with a story. That's how beautifully simple we make the A to B of B2B copywriting.
The robots are here.
Bless their shiny crap.
Your copy just AIn't working
Input equals output. Or as some would say: crap brief, crap work. Now, suddenly we're blessed with robotic, algorithmic intelligence that can mash up a word smoothie in seconds.
Brilliant and impressive at first glance. Then you read it. Maybe you don't mind sounding like everyone else? But maybe you do and that's why you're here.
You know your brand's worth. And it's more than plastering digital landfill all over the shop. So, if you're looking for the kind of copywriting that machines cannot write, Write This Way.
Our thing is B2B, not TLDR
B2B minus the TLDR
Get to the point. Stick to it, nail it and move on.
It takes copywriting craft to keep it short and get complex ideas to land in the hard-pressed, time-poor world of B2B marketing.
Get our creative brains on the case for your copywriting, scriptwriting, campaigns, SEO, social media, brand positioning and pretty much anything copy from headlines to annual reports.
No job too short or too long. Just Write This Way.
Say what you like
People chat codswallop on social media. But some folks know their onions. Like these totally unbiased LinkedIn views:
=> "I love working with Glenn: he's a brilliantly passionate person with an acute understanding of campaign goals and creative execution."
=> "A wealth of experience and a wide range of skills that make him fantastic at his craft."
=> "Glenn is a serious brain and genuinely brilliant guy."
=> "Dedicated, reliable yet brings a sense of fun and contagious excitement to every job."
Plus, legend Dave Harland (The Word Man) mentioned me in his newsletter, describing me as a "B2B machine". Which is nice.
Experienced copywriter, scriptwriter and editor in B2B digital marketing. Sectors and industries include technology, financial services, telco, media, pharma, fashion, automotive, FMCG, public services, housing, charity and more.
Copy flavours
Big brand agency fancy schmancy experience
Senior Content Design Manager at BT and EE (2019-2021)
Head of Copy at Ogilvy (2014-2019)
Senior Copywriter at Wunderman and dnx marketing (2008-2014)
30 years' experience
75+ brands
100 billion brain cells
at your service
To be or not to B2B?
Without question, a good copywriter should be adept at all forms of copy - long, short, B2B, B2C.
In any case, the reader matters most. You only get so far with "we this" and "we that". And if your headlines are dull, that's that.
So, while the content and style flex, fundamentals of compelling copywriting don't change.
