Book (early) to avoid disappointment
Here's a few folio favourites
A few flavours of work, just a small sample really, from more than a decade of creative endeavour.
Taking a tiny bit of credit as every client success, campaign, award and project is a huge team effort.
Nokia
Writing the world's biggest signpost
Dramatising Nokia's radically simplified mobile navigation features, the structure weighed 60 tons and the arrow was two double decker buses long. I created the social media content, curated user content (you can imagine) and scripted messages to be displayed on the arrow.
Cisco
Conjuring up some collaboration magic
The opportunities are rare. So, make sure you grasp every chance to take a brand into new creative territory. With this Cisco campaign, we focused on how to flex the tone of voice and celebrate the magic of video collaboration. It's like time travel in a box which is a cool angle.
Telling the transformation story in a monthly magazine for Vodafone Business to thousands of customers. We took a dry, corporate print magazine and rebuilt it. What emerged was a fully trackable, highly snackable online version that helped Vodafone feature in the future.
Vodafone
Transform magazine
dnx
When winning (again) got a bit silly
At dnx marketing in the golden years 2011 to 2014), we got silly-good at walking off with gongs. So, when we won B2B Marketing Agency of the Year (AOTY) in consecutive years, we celebrated everyone's achievement with this keep-sake which I wrote in a wave of self-congratulatory fervour.
Oracle
When cloud was cloudy
I've written lots of long copy on topics ranging from obscure to impenetrable. With an uncanny knack for turning complex babble into something more digestible, entertaining and human. Like this educational piece for Oracle when it was establishing itself as the go-to cloud provider for enterprise.
Korn Ferry isn't known as a tech company. So, it was our job to help build creds by leading on the creative messaging for the launch of Intelligence Cloud. Websites, webinars, videos, infographics... content that joins every dot of the sales journey. And helps HR leaders see the platform's potential.
Korn Ferry
People platform to change perceptions
Mastercard
A suite of payment security protocols
Mastercard is not just a card provider, it's a tech company with masterminds in payment security. We helped make Mastercard brochures more succinct, reassuring and authoritative. Because it's easy to get lost in the detail when the simple fact is Mastercard makes payments work securely, worldwide.
SAP
Startup to scaleup
Time flies when you're a startup. If you strike success, can your systems scale to meet demand. That's the niche that SAP calls 'scaleup' companies. Helping these folks get a tech stack that matches their ambition is SAP's thing. This series of infographics sets out SAP's stall for helping scaleups to grow.
Once we absorbed the shock of a brand name in FULL CAPS with an apostrophe and an exclamation mark, we set about rewriting the catalogue. We figured that if we put as much love, effort and craft into the product descriptions as REV'IT! does in the making of each garment, we wouldn't be far off track.
REV'IT!
Motorcycle apparel with classic chic
"Elegant B2B copywriting is hard to find and needs an experienced hand. Glenn is talented, creative and professional - 100% recommend."
Bloody lovely feedback
"We've worked with many copywriters, but Write This Way stands out. No matter how complex the topic, the copy is engaging, educating and entertaining."
"Captured our brand voice perfectly with high-quality content that sparks with emotional connection."